National Association of Realtors Settlement

Given the recent developments, I'm excited to present our product mockups, progress and estimated launch updates outlined below.

The injunctions in these suits have varying degrees of impact. The important takeaway is that there's a 'great awakening' on the horizon, where the topic of commissions gets pushed to the front of consumer consciousness. The costs involved in selling a home will become more deliberated. 5-6% is no longer the default.

The industry is on the brink of evolution, with regulatory shifts, technological advancements, and cultural changes acting as climatic forces. The emerging environment will introduce new selection pressures. It’s a once in a lifetime opportunity, and I’ve been hearing from investors eager to capitalize.

Let’s be clear, there is no way to spin this and say, “This will shift the way Realtors work”. In a housing market dominated by Gen-Z, there are no Realtors. There is no gatekeeping, and you don’t need to pay finder’s fees to buy and sell homes. Commission remuneration in housing is as illogical as paying a tax preparer a percentage of your income, irrespective of how difficult it is to file your returns. You can’t untangle Realtors and brick and mortar brokerages from inflated fees, its foundational to their existence. Their days are numbered.

“inlyst connects people who own homes with people who want to buy homes.”

The year 2034: A prominent housing marketplace will have emerged, used by nearly half of all homeowners for listing homes for sale and directly transacting with buyers.

An openMLS for homeowners, who will claim their address, review the pre-populated information, upload photos and videos, and click “Publish”. Buyers will upload their mortgage pre-approval or proof of funds, and schedule their own showings. Contract management, inspections, closing prompts and other tools that facilitate the transaction are fully-integrated.

AI will be the smartest real estate agent to have ever existed, able to price property, calculate a seller net sheet, answer questions about closing processes, calculate absorption rate, recommend price reductions, everything.

2024 inlyst product launch:

• June ETA

• Florida sales license obtained

• inlyst brokerage incorporated by May

Of course, the long-term vision is realized in our product roadmap. In our first launch, however, inlyst will syndicate all of our listings to the major portals; Zillow, Trulia, Realtor dot com.

Our users can preview their listing and toggle between Zillow, Realtor dot com and Trulia.

As flat-fee brokerages have discovered, disrupting price is not enough. It’s the experience that needs to be disrupted. We are providing a mobile-first, digital experience for homeowners, and providing full-service licensed expertise on the back-end. “We’re cornermen, not middlemen.”

Contact me:

• 215.584.5140

• [email protected]